Tuesday, October 20, 2015

Yum Brands to Spin Off China Operations

Yum Brands is preparing to sell its entire China operations to investors. Yum faced food-quality scandals in China that have hurt sales, and nearly two years later, perceptions of the KFC brand in particular have not recovered. A sale of the restaurant chain and changes in the concept, recipes, and way of operating is probably the easiest way to restore diners’ confidence in the restaurants.

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