Thursday, April 28, 2016

Phone Sales Drop

Mobile phone sales are down from last year for the first time in the smart phone era. News headlines have focused on the decline in Apple sales, consumer resistance to the oversized form factor of the iPhone 6 and 6S, and declines in mobile phone units in the U.S. and China, but there is more to it than that. The decline in phone sales is a global trend not limited to Apple, smart phones, or the two biggest smart phone countries. Designs have become more sturdy and durable, reducing the number of phones that must be replaced because they are broken. At the same time consumers have become more skeptical of the need to upgrade and are expecting the devices they already have to last longer.

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